In the article:
- YouTube channel logo
- Watermark
- Channel header
- Video cover
- Video ending frame
The PR-CY blog has an article about SEO for YouTube: how to collect keys for a YouTube channel, write tags, hashtags, create a title and description for a video. The material examined how video is useful for the site and why it is worth creating videos.
In the comments, users wrote that an article about the visual design of the channel and video is also needed, so based on Brian Dean’s great guide, we have collected current design tips. Let's look at how to design a YouTube channel to interest users and increase click-through rates.
We recommend reading the most interesting conclusions from the YouTube SEO study
How to choose a logo icon
An icon is the main component of a logo. In addition, she tells potential channel viewers about the topic of the video content. Therefore, the image should be chosen carefully.
Why do you need an icon in a logo?
- Firstly, it clearly reflects the theme of the channel;
- Secondly, it complements his image;
- Thirdly, it makes the channel stand out from other similar ones. For example, if a person sees two culinary blogs with the same name, then most likely he will choose the one with a high-quality and interesting logo;
- In addition, the icon decorates the emblem, making it more attractive and laconic.
To find the right image for your logo, use the Turbologo service. A huge number of different icon options will allow you to choose the appropriate basis for your logo. And a convenient selection of pictures based on the information you provide will make the process of finding the perfect image even easier.
Examples of icons for a YouTube channel:
Basic rules for choosing an icon for a channel:
- Simplicity. The icon should be discreet so as not to overload the logo;
- Logic. There must be a relationship between the selected picture and the theme and direction of the channel;
- Relevance. Choose an icon style that will remain relevant for several years to come;
- Readability. Please note that the logo will be presented in various formats and sizes, so the image should not be distorted. In addition, make sure that each element is readable in a reduced logo size.
How to choose a color
When choosing a color scheme for your channel logo, consider more than just your personal preferences. It is necessary to further analyze the emblems of other people’s channels and highlight the most attractive and popular ones. Also, you don’t need to rely on fashion, because the chosen colors may become irrelevant after a couple of months of the channel’s operation.
It should be understood that each color is perceived in a certain way by people. Also, choose a color palette that matches the theme of the channel. For example, choosing a yellow logo color for a channel about cars is not the best option. In this case, the logo will look ridiculous, and the channel itself will not be taken seriously.
You can read more about the psychology of color perception in this article.
Try not to use more than 3 colors in your logo. But it is not advisable to make a one-color emblem either. The optimal number of colors in a logo is 2-3. At the same time, take into account their compatibility with each other. Avoid using contrasting colors because this can overload the logo and make it difficult to read.
The Turbologo generator provides a large library of logo shades.
You can change the color of the logo during the editing process an unlimited number of times. The service also offers a palette that allows you to choose your own shades of color.
Tips for choosing a logo color for your channel:
- Consider the theme of the channel;
- Before choosing, familiarize yourself with the characteristics of people’s perception of each individual color;
- Do not choose the color palette of the logo based only on fashion or your own preferences;
- Use about 3 colors for the logo, which are in harmony with each other.
How to choose a font
An attractive and thoughtful logo should contain text elements. This could be the name of the channel or a catchy slogan. In addition, it is optimal to use these two elements at once. The main thing is not to overload the logo. It is also important to provide viewers with the information they need about the channel.
When choosing a font, rely not only on its attractiveness, but also on a number of other equally important criteria.
Rules for choosing a font for a logo
- Restraint . Give preference to neat, discreet and clear fonts. In other words, you should not choose font styles in which the letters are overloaded with a large number of patterns and additional elements;
- Availability . When choosing a font, consider its readability at different scales. Remember that the logo will be presented in a slightly smaller form, so the text should be easy to read in any format. Avoid the effect of merging letters on the logo, as this significantly reduces the readability of the inscription;
- Compatibility . It is important that the final logo looks concise, and that each part complements the other. Therefore, you should choose a font that is ideal for both the icon and the entire logo;
- Minimalism . Do not use several different fonts in your logo at once. This can degrade the perception of the logo and also have a negative impact on the overall image of the logo. Sometimes two lettering styles can be used, but they must work well together.
What should you pay attention to when choosing?
Color
When creating a logo for your channel, look for colors that reflect the mood and message you would like to convey.
The designer will offer you ready-made color solutions to make it easier for you to find what you want, but you can edit the colors of your logo at any step.
When creating your palette, try to limit yourself to one or two colors.
Form
Will your YouTube logo also be placed on the website?
Will you be printing it on merchandise for your followers?
The best logo shape for your brand is the one that suits the media you will be using your logo on most often, whether physical or digital, large or small.
Luckily, our service will show you how your logo will look in different places and on different surfaces before you buy it.
Font
Pay attention to choosing the right font for your brand name.
Typography, like color, can convey the mood and message of your audience.
Don't be lazy and test several different fonts, look at as many options as you need to find the right one.
Steps to creating a logo for a YouTube channel
Using the online service Turbologo, the process of creating a logo for a YouTube channel will not take more than 10 minutes. The following are instructions for developing a logo using this designer. Follow each step sequentially and eventually get a unique and high-quality logo for your channel.
Go to the site
First you need to go to the service website. This can be done using this link. After navigating to the desired page, click on Create a logo to start designing.
Enter the channel name
You will see three fields that need to be filled out. In the top line, write the name of the channel so that the service will use this information when further generating logo options.
Add a slogan
If your channel has its own slogan, then it is advisable to write it in the second line. It will also be used in the final logo.
Specify the subject of the channel
The theme of the channel will help the service select suitable icon options. The website provides a list of available areas of activity, from which you can choose the area you need.
Choose a color palette
Future logo designs will use the colors you choose at this stage. You will see 9 color palette options. You can choose up to 3 different colors.
Select icons
This stage is one of the most important, so you should make your choice responsibly. The system will give you several examples of icons that were selected according to the specified channel topic. You can also additionally enter a query into the search box to find the corresponding icon.
Select the logo you want
After you complete the previous steps, the system will provide several options for the resulting logos. Among them, you should choose one that suits your channel.
Edit the selected logo
At this stage, you can modify the selected logo: add new elements to it or change existing ones.
Download the result
After completing all the changes and obtaining the desired appearance of the logo, you need to download it. Saving the final image is carried out for a fee according to one of the tariffs. After downloading the product, you can immediately begin actively using it on your channel.
Tips for choosing a logo design
In order for the logo used on the channel to look concise and attract the attention of viewers, it must be properly designed. Much attention should be paid to thinking through every detail of the emblem design. Below are some basic tips on this issue.
Don't use too many details in your logo
A logo overloaded with elements will definitely be poorly perceived by viewers, and its essence may not be clear. Therefore, it is better to give preference to 2 or 3 elements that most fully reflect the theme of the channel and video content. If you plan to use a slogan in the logo, then the number of other details should be reduced so that the inscription does not get lost among the rest of the logo.
Choose the location of parts carefully
Each detail of the logo must be located in the right place to create an overall laconic picture. Think about where to place each element in advance. In addition, you can focus on an unusual arrangement of parts to make the logo unusual. But at the same time, take into account the readability of the inscription and other elements in the final logo.
Frame your logo
To make the logo easier to perceive by viewers, it is advisable to place it in a frame. In this case, the logo will be in free space, so it will not be distorted or cut off when loading.
Download the final logo in the required format
It is advisable to save the logo in vector or raster formats so that it can be easily uploaded to the desired site in the future. Use PNG formats if the logo is presented with a transparent background. The JPG format is best used for directly placing a logo on a YouTube channel.
If you plan to use the sign in the future to promote your channel, then it is better to store it in vector format. This will allow the emblem not to lose its quality characteristics, as well as maintain dimensional relationships when scaling.
How to Design a YouTube Video Cover
The video cover or thumbnail is the preview image of a YouTube video and is considered one of the main factors determining click-through rates and views.
According to YouTube, 90% of popular videos use their own uploaded thumbnails rather than a random still frame.
YouTube Statistics
Video previews are important because the image is larger than the text and immediately catches the eye of users who are choosing which video to play, and from the preview they can understand what it will be about. Your video is competing with thousands of others, and the video cover is your main weapon in the competition.
How to design a cover for a YouTube video:
- Contrasting picture
In everyday photographs, too high saturation and contrast may look unnatural, but for video this is a plus - it will make the picture more noticeable.
Low-contrast cover, cropped on the sides
Attractive bright cover
- General style of layouts
The channel looks beautiful when the video previews are made in the same style - this helps the positioning of the channel. It is not necessary to make covers according to one single layout, but it is better if the videos have a general idea.
General design style for the section “Myths about human evolution”
Vivid videos in similar colors on one channel
Videos in the same style look like a general selection in the playlist, rather than a list of random videos, and encourage you to watch something else.
Video playlist
- Graphic arts
You can use graphic effects that attract attention, as long as they do not violate YouTube rules. For example, many people use the “Before/After” technique, enlarge part of the image, highlight something with an outline, or put emotional characters on the cover.
Covers with graphics
- Text
The accompanying text will help add context to the cover so that you can understand what the video is about without reading the title. Use large text with a clear font, which will appear in thumbnails on the video on desktop and phone, and keep the caption short so that it can be caught by the eye.
Text on video covers
- Logo
If a company has a recognizable logo, it can add it to the video to draw attention to the video. But the logo should not take up much space so that the user can see the rest of the image.
Logo on cover
- Persons
There is an opinion that previews with people’s faces are more clickable than covers without faces. Because of this, many channels use faces even in videos where they can do without it. Try it on your channel too, maybe covers with characters will work better.
Covers with faces
Analytics in YouTube Creator Studio will help you track the performance of video covers in the “click through rate by impression” section. Using this data, you can track the click-through rates of different video covers and test different cover options.
Cover click-through statistics
Read on topic: Selection of services for YouTube analytics: channel and video statistics
How to upload a logo to a video
In addition to placing the logo on the channel account, it is advisable to additionally place it as a watermark on the video. This is done very simply. You just need to place it in the player, namely in the lower right corner. The watermark will serve as additional advertising for your channel.
Instructions for uploading a logo to the channel
- After going to your YouTube channel, click on the Creative Studio , which will appear when you click on the channel image;
- Next, go to the channel settings, where click on Corporate Identity ;
- After this, you will see the Add channel logo , which you need to select;
- Select the desired image and confirm upload.
Using a watermark lets potential viewers know that a video belongs to a specific channel. You can also use it to go to the channel and subscribe, which allows you to attract more subscribers.
Why It's Crucial for Your Channel to Have a Good Logo
A logo is a great way to create a first impression. Just like choosing a YouTube name, if viewers like it, they will likely want to know more about your channel.
Having a professional-looking logo shows viewers that you are in business. Since creating a good logo takes time, effort, and even money, people will know that you take your channel seriously.
Another reason why it is important to have a memorable logo is that it will help you stand out from your competitors. Differentiating your channel from others can be critical to winning the fight for subscribers.
However, all of this is only true if your channel icon looks amazing. Otherwise, it can cause completely the opposite effect. To help you out, here are some tips for creating an awesome YouTube channel logo!
Do some research
Just having a beautiful logo may not be enough. It should carry a certain meaning so that when people look at it they understand what your channel is about.
So, if you run a beauty channel on YouTube, there is no logic in using a soccer ball as a logo. Instead, you need to choose something more suitable, such as a makeup brush.
Of course, you don't want your profile photo to be one of the millions that all look the same. She must stand out from the crowd. Unfortunately, coming up with a unique logo won't be easy. Chances are that someone else has already come up with it.
This is why you need to think things through carefully before making your final decision. Doing a little research will definitely help you get inspired. A good way to do this is to look at YouTubers who run a channel similar to yours.
YouTube channel logo: examples
You can also use the gallery of ready-made logo templates, divided by topic. There are various examples of logo designs for a YouTube channel. You can create a logo from your chosen template in just a couple of minutes.
Below are the design options for a logo for a YouTube channel, developed in Turbologo.
It's very easy to create your own logo for your YouTube channel.
Set up
Enter your company name and choose logo styles, colors and symbols - it only takes 2 minutes!
Our AI-powered logo maker will use your preferences to create design options.
Select
You will be presented with hundreds of different logo designs based on your wishes.
Add a few of them to your favorites and see how they look on t-shirts, business cards and more.
Bring it to perfection
Use our dedicated editor to refine your design and bring your vision to life.
You can easily change colors, fonts, shapes and sizes - no design skills required!
Turn your creative vision into a brand you can be proud of. Proceed to creating a logo.
