Review of leading Russian TV channels: shares, audience, specifics

Updated: 07/31/2021 16:12:56

*Review of the best according to the editors of expertology.ru. About the selection criteria. This material is subjective in nature, does not constitute advertising and does not serve as a purchase guide. Before purchasing, consultation with a specialist is required.

Unfortunately, over the past year, most of the “representatives” of the top rankings have lost some of their viewers (and this trend began back in 2018). Nevertheless, the channels listed below still remain media giants and provide their audience with the opportunity to enjoy high-quality television content. Next, the top seven are the most popular channels in Russia.

First channel

According to experts, Channel One is watched by 98.8 percent of the Russian population. This is a really popular program, originally called State Television and Radio Broadcasting Company “Ostankino”.

The content of the broadcast is amazingly diverse. It is this feature that attracts the attention of a potential audience. Through the channel you can find out the latest news from your state. Anyone on the Internet can watch the channel. However, live broadcasts are available only to Russian citizens located in their country.

The first channel is considered the oldest. Legendary programs were broadcast here - “Field of Miracles”, “KVN”, “Who Wants to Be a Millionaire”.

Top 3 most cited news agencies - August 2021

Medialogy

Leader in media citation ratings – TASS

, the agency reported on the situation in Afghanistan, on a gas explosion in a minibus in Voronezh, on the crash of a prototype Il-112V military transport aircraft in the Moscow region, and on the crash of a helicopter with tourists in Kamchatka.

NTV

The NTV channel has long earned enormous popularity thanks to its interesting content. The television company helps viewers learn crime news and shows relevant films. The most popular program is called “Today”. It is broadcast daily.

The TV channel broadcasts:

• TV serials;
• Movies;
• Journalistic programs;
• Entertainment issues;
• Information broadcasts.

The date of creation of NTV is 1993. Today the number of viewers exceeds one hundred million people. Experts say that this is not the limit. The television company is constantly developing, attracting new users. Today, residents of many countries are able to watch NTV, including the Russian Federation, Canada, the USA and some European countries.

What do you need to know about telemetry?

Influential research companies in the field of telecommunications regularly conduct comparative analyzes of various television channels, determining viewer priorities. In this way, the taste preferences of the audience of cities with a population of more than 100 thousand people are determined.

Using special devices, the meter records the number, type and duration of viewing of certain programs on various TV channels by an audience of 13 thousand people living in more than 5 thousand households. Then the obtained data is transferred to residents of all major cities of Russia.

What is audience share? The percentage of viewers watching a particular channel to the entire audience whose TV was on at that moment. As data from the last two years have shown, the trend is grim for media professionals: the average daily share of viewers has consistently declined (and in all age groups).

Russia 1

The television channel began broadcasting in 1991. Its popularity is confirmed by the Vesti program, familiar to any Russian citizen. Also, this program received various awards due to its informativeness and quality.

In addition to news broadcasts, Russia 1 offers viewers a chance to relax after a hard day - there are interesting television films, mainly melodramas. An additional advantage of the channel is its 24-hour broadcasting. Residents of Russia and some European countries can watch the broadcast.

Positioning of the country's main TV channels

The age, solvency, and social status of the target audience largely depend on the topics of the programs being broadcast and the distribution of airtime between different genres. Channels carefully monitor audience preferences, so they broadcast popular, in-demand programs during prime time, attracting more viewers.

Today the following thematic groups are the most popular:

• films, TV series;
• entertaining and educational shows;
• children's programs;
• socio-political programs;
• sport;
• news, etc.

Channel positioning Russia 1

The TV channel declares itself as the undisputed leader in the country's broadcast space. Russia 1 focuses on its own products, high-profile world premieres, and a high-quality selection of foreign and domestic films. The calling card of Russia 1 is the Vesti program, awarded with many prestigious awards.

Positioning of Channel One

Channel One is the eternal rival of Russia 1; their thematic areas are in many ways similar. The main emphasis is on educational, entertainment and educational programs. Foreign and domestic films, documentaries, and original programs are also broadcast. In Channel One's broadcast schedule, every viewer can find something interesting for themselves.

TNT positioning

TNT positions itself as a dynamic, fun, positive channel. The main emphasis is on original projects. Viewers enjoy watching reality shows, talk shows, humorous projects, and domestic TV series. TNT programs are always heard, they are discussed, they are argued about. Such popularity only contributes to the growth of the channel’s target audience.

NTV positioning

The channel boasts a diverse broadcast network that attracts the attention of a wide range of people. NTV gained popularity thanks to its high-quality information and analytical programs. The channel's journalists closely monitor events, providing only fresh, relevant and useful information.

STS positioning

STS is an entertainment channel. The broadcast schedule includes discussed projects, humorous and entertainment programs. The channel also pays great attention to children's programs and pleases with an interesting selection of foreign and domestic films. STS creates a positive attitude and is aimed more at young, active people.

TVC positioning

TNT

The TNT channel has earned particular popularity among young people. The company's management claims that the potential audience is people from 18 to 30 years old. The channel can be considered entertaining. Most of the airtime is occupied by famous TV series - “Univer”, “Interns”, “Sasha Tanya”, “Real Boys”. In addition to series, TNT has interesting programs and reality shows. The largest project is Dom-2. Today the number of users has exceeded one hundred million people. During the existence of the television company, the name and logo changed several times.

How is the viewing rating of television channels determined?

The Internet and television operate simultaneously, and because young viewers spend their leisure time in contact, famous youth television shows do not lose their viewing figures. This also applies to sports and educational programs, not to mention news releases and political shows that attract millions of viewers near their TV screens . Given the large number of offers, making the right choice is sometimes difficult. Therefore, we recommend that you familiarize yourself with the rating of Russian television channels on our website to view more popular channels. But first you need to understand how reliable these ratings are and how to obtain them.

Since this is a separate area in which you can make money, special additional enterprises have been formed. research data possible . In order to determine the rating of television channels. The most famous today is a subsidiary of Gallup Media (TNS Group of Companies).

The rating of Russian television channels is determined by the people meter

TV Index is a coefficient representing TV viewers in quantitative terms. The Russian population of different age groups, from different regions of the country is analyzed. Pre-study questionnaires help make a more accurate sample.

To conduct the study, a special device is installed on the TV - a people meter. Using a special remote control, he records information about each switch. What channel, how long it was watched, down to the second. And even which family members watched it.

Digital television coverage map

Channel 5

The name of Channel Five has changed several times. In 1938 it was called Leningrad Television. But the usual name appeared only in 2006. Viewers are offered films and a variety of programs.

Channel 5 has a long history. During its existence, it developed intensively - new programs were released, presenters were replaced, the concept of broadcasting changed. Today the audience is one hundred and thirty million Russian residents. The population of all constituent entities of the Russian Federation can watch the broadcast.

Top 10 most cited journals - August 2021

Medialogy

Leader in media citation ranking – Forbes

.

CEO and founder of the Russian online store Wildberries Tatyana Bakalchuk topped the annual ranking of the richest women in Russia according to Forbes

.

TV Center

Our rating is completed by the TV Center channel, which began broadcasting in 1997. On the channel you can watch domestic and foreign films. There are also analytical programs.

Broadcasting is carried out in 80 Russian regions. The target audience is people over 40 years old. In 2006, the broadcaster's management made several improvements. After the changes made, the broadcast became more exciting and brighter. Thanks to modernization, the number of spectators has increased significantly. Basically, TV Center programs are aimed at Moscow residents, but the population of other regions of the country is able to watch the channel.

Average rating of TV channels

The channel rating is compiled based on an analysis of the average daily share. It is expressed as a percentage and is calculated very simply: the ratio of the average number of people who watched the analyzed channel to the total number of viewers who were near the TV screen during the day is taken.

The approximate rating of the country's TV channels is as follows:

• Russia 1 – 13.1%;
• Channel One – 12.8%;
• TNT – 12.6%;
• NTV – 10.2%;
• STS – 8%;
• TVC – 5.5%;
• REN – 5%;
• Channel 5 – 4.7%;
• Russia 24 – 4%;
• TV3 – 4%;
• 2x2 – 3.6%, etc.

The rating displays the average daily shares of channels. They can change daily, weekly, but not significantly. Russia 1, Pervy, TNT, NTV, STS invariably remain in the top five. They account for the largest number of viewers. This is largely due to the broadcast of rating programs, targeting a wide audience, aged from 6 to 70 years.

Top 10 most cited journals - August 2021

Medialogy

The leader among magazines in August was Cosmopolitan .

The TOP materials included: “Don’t let go: Ani Lorak and Sergey Lazarev presented the long-awaited duet” and “Tour child: Kristina Orbakaite showed her daughter who fell asleep after the concert.”

In August 2021, Forbes

.
The “newcomers” to the media citation ranking were Around the World
,
Tatler
and
Marie С laire
.

Due to excessive consumption, humanity is currently moving by leaps and bounds towards its own destruction. Russian Defense Minister Sergei Shoigu stated this in an interview with Around the World

.

Russian blogger Anastasia Ivleeva confirmed the separation from her husband, rapper Eldzhey. Tatler about this

.

Marie
C laire
talked about five eating habits that cause skin problems.

Top 30 most cited Internet resources - August 2021

Medialogy

All positions (30)
Rating leader in August 2021 for citations in the media - Rbc.ru

.
The Ministry of Eastern Development has developed a model for settling the Far East in order to increase its population by 2 million, to more than 10 million people, the head of the ministry, Alexey Chekunkov, said in an interview with RBC
.
Also, the head of the Accounts Chamber, Alexey Kudrin, gave an interview to RBC
.

The TV channels “Beaver”, “Music of the First” and “Dom Kino Premium” became award winners.

Also awarded were the “Path to Victory” program of the “POBEDA” TV channel and the New Year’s show “SnowParty 20/21” of the “Music of the First” channel. On June 17, 2021, the results of the jury voting for the National Award “Big Digit 2021” were announced as part of the CSTB exhibition-forum. Telecom & Media. The Dom Kino Premium TV channel became the winner of the Big Digit 2021 award in the Film Channel category. The channel delights viewers with a premium base of Russian content in HD quality. "House of Cinema Premium" shows only films and TV series that have been released within the last three years. The channel airs action-packed blockbusters, funny comedies and exciting TV series produced in Russia.

In the “Music TV Channel” category, the jury awarded the victory to the “Music of the First” channel. For many years, the channel has been a guide to the world of youth culture, the main platform for artists in demand among young audiences and popular on the Internet.

And the show “SnowParty 20/21”, organized by the TV channel “Music of the First”, was awarded a prize in the “Music program/show” category. Every year, musical artists, dancers, professional actors and spectators put on white outfits and become heroes of a New Year's fairy tale.

“We have been doing this show for six years in a row. We started from a small club and have grown to venues where we gather tens of thousands of spectators. Last year, while observing all the restrictive measures and the number of participants, we were able to gather ardent fans of this show. I want to thank you for appreciating this. This is the most important white New Year's show, where both artists and spectators are dressed in white, and the main hits of the outgoing year are played. We were able to make it bright and colorful, and the numbers were crazy! Thanks to our viewers. This award is especially valuable because we put all our creativity, all our love, all our concept, all our creative and human capabilities into this show,” commented Boris Khludnev, general producer of the Music of the First TV channel.

The author's program “The Path to Victory” of the “POBEDA” TV channel was awarded as a “Documentary and educational program”. Experts, guests of the documentary investigative project, representatives of the younger generation in the studio discuss the most important and little-known facts and events related to the history of the Great Patriotic War. During the program, the discussion unfolds as a historical detective story, in which specific events are viewed as links in one large geopolitical chain.

“I have repeatedly noted that “The Path to Victory” is a special project for our entire team. We have gathered the best historians and documentarians to discuss with them the course of the Great Patriotic War, to put together a puzzle of key world events and people of that time. We do a tremendous amount of work to share as much knowledge as possible about the most important events for our country with viewers. The program is young, but has already won several awards, and I am very pleased to add another one to them,” commented Dmitry Borisov, editor-in-chief of the POBEDA TV channel, general producer of Channel One JSC. World Wide Web."

The winner in the “Entertainment TV Channel” category was the “Beaver” channel, part of the “Digital TV Family” of Channel One. The channel is dedicated to hobbies and interests; it tells viewers how to transform and arrange their living space with their own hands.

“It’s very nice to win in such a strong company of competitors. Thank you to the jury for recognizing us as the best in this genre for the second year in a row,” said Andrey Gorkushin, creative producer of the Beaver TV channel.

The national award in the field of multi-channel digital television “Big Digit” was held for the 12th time. The works were evaluated by participants in the telecom and media industry, experts and absolute authorities in the field of video content in pay television networks. The jury members were: Nikolai Orlov, Lyubov Kuznetsova, Daria Boyarinova, Mikhail Goryachev and others.