Football is not for beggars. Okko goes on the attack on Match TV


The popular Okko video service is used by millions of viewers. Such interest in the media platform forces its developers to make updates, create new sections, and open channels. Among such offers is Okko Sport. We'll tell you how to watch Okko Sport online for free, who might be interested in this channel, and how to watch it on TV.

Why are rights becoming more expensive?

The current television contract in the RPL is estimated at about 20-30 million euros. A logical question arises: why should it actually become more expensive? The league has become weaker, football is worse, there are fewer and fewer strong teams, there is no intrigue in the fight for the championship. At the same time, the paid subscription model obviously does not work. The price for a paid channel with Russian football has not changed for the same fifteen years.

Against this background, the figures for the total amount of the new television contract defy any logic at all. Okko is now offering about 70 million euros for RPL. Why did the product become so desirable?

So far, this whole situation is more like an auction with the participation of one young rich man who decided to show the public who is in charge. No one is interested in the lot itself. The main thing is to leave the annoying competitor behind and loudly celebrate the victory. It’s just not very clear how these rights are planned to be repaid.

For the average viewer, the departure of matches to Okko is guaranteed to result in an increase in the cost of the subscription. The more expensive the license, the higher the subscription fee. Everything seems logical. Are you ready to pay at least 500-600 rubles for magicians from the RPL?

Pros of Match TV

Match TV traditionally focuses on the social function. Alexander Tashchin has already told about that same grandfather that he will not see Nizhny Novgorod matches. We will soon hear about his grandson from the village, who will not become the new Golovin, and the unfortunate pensioners from whom the last joy in life was taken away.

Football on federal television has long become the norm for Russians. They like to criticize Match TV for the lack of certain games in the free format, but there are always two or three matches per round. 80% of the main matches are free. Plus we will add here a large number of studio programs with experts. Yes, not everyone can listen to Bystrov, Rakhimov and other masters of oratory, but in a free format this is a kind of popularization of Russian football.

Such studios and Match TV keep the so-called “lazy” viewers afloat. Those who press one button on the TV and relax in the style of Sergei Yuryevich Belyakov. Whether such viewers will pay a subscription of around 500 rubles, download the application, and then choose a match or an analytical program is a big question. It seems that it would be better to switch to another channel or leave the Premier League game in the background.


As a result, we get that Match TV is cheaper, you don’t need to strain your brain to find the necessary broadcast, and for the vast majority of Russians, the free dial-up from the third button is enough.

How to watch OKKO Sport on TV

It’s worth starting with the fact that you can connect up to 5 devices to your account in the application and use the online cinema at the same time. If you are interested in which TVs you can watch Okko Sport on, then an important condition is support for the Smart TV function. The algorithm for accessing the service on a TV is as follows:

  1. You need to link your device to the application; this is done in your personal account.
  2. Linking can be done in the Okko mobile application, or on the website www.okko.tv.
  3. In your personal account, go to the “Settings” section, select “My devices” and link the one you need with the “Connect” button.

All TVs with the Smart TV function, released after 2014, are adapted for viewing Okko Sports. TVs and set-top boxes on AndroidTV, Apple TV 4, and even Sony Playstation 4/Pro game consoles are also suitable.

Pros of Okko

Okko will offer a more modern product without any questions. You can judge by the Premier League matches. All games will certainly be available in 4K quality, matches can be watched on any device and at any time. One of the main features of Okko is the ability to turn on the broadcast whenever it is convenient. The service stores all games for a certain time. Conventionally, you came home from work at night, turned it on and enjoyed watching it.

Another useful option in 2021 is disabling the commentator. Match TV should definitely consider this feature.

In fact, this is where Okko’s advantages end. The team had an excellent opportunity to prove themselves within the Premier League over three years, but it is difficult to remember at least one bright event related to broadcasts or programs other than, in fact, the problems and freezes of these broadcasts. To be fair, since the second season the technical difficulties have gone away, as has the global interest in this product.

Any confirmed report on the number of views on Okko for three years has not appeared. The Kommersant publication wrote in January 2020 that the project, to put it mildly, does not pay off. The Premier League tour was watched on average by about 200 thousand users. At the same time, the majority received subscriptions with huge discounts, and about 20 thousand subscriptions were sold at full price.

In December 2021, the head of Okko Sport, Mikhail Gershkovich (son of a famous coach), spoke in an interview with Championship about Napoleonic plans for the service. In particular, the emphasis was on the Argentine and MLS championships, which are also available in Okko. Two weeks after the ambitious statements, Gershkovich left his position, deciding to focus on “his own projects.”

According to TMT Consulting, which is presented in the telegram channel of Ksenia Boletskaya, Sber has generally sad dynamics with Okko. Revenue for the first six months of 2021 decreased by 13%.

Stock

To attract more users to Okko sports online, developers regularly hold profitable promotions. In order not to miss them, you need to follow the updates. Using a special Okko code, you can subscribe to the program for a year at a reduced price.

Sport service price from 5190 rub. for a year. This will give you the opportunity to enjoy 380 football matches, broadcasts and reviews. An APL subscription gives you access to games and for a day it will cost only 199 rubles.

If you no longer need a subscription, then you need to go to the settings on your TV, go to subscriptions and turn off automatic renewal. After this, the subscription, which has already been paid, will be valid until the end of the established period.

If you have any problems with the service or have questions about how to watch Okko sports for free, you should contact technical support by phone or by sending an email.

The numbers don't lie

Two years ago, Vladimir Stognienko indicated that the service would place great emphasis on a young audience, talked about integration with Evgeny Savin and announced modern content. After two years, there is still not a single watchable program on the project’s YouTube channel, and the most popular videos (not reviews) are all only with the participation of Vasily Utkin.


At the same time, Okko had access to top Premier League stars last season. The service released interviews on YouTube with the league's best players and even coaches. The record is 20 thousand views with Ngolo Kante. It’s logical to counter that this is content for a narrow audience, but here Steven Gerrard visiting Evgeny Savin somehow hurts the eye, having already collected more than two million views - more than all of Okko’s analytics in two years.

How to connect and disconnect

All new users of the channel can watch Okko sport for free for 7 days. How to connect Okko sports on TV is of interest to many football fans. To do this, you need to go to the application and click on the “Subscribe” button. So that the client can familiarize himself with the conditions, a window is displayed in which all the advantages of the service are described.

After reading, you should click on “Subscribe” again. A new registration window will appear. Here you enter your email address or login, and you should also create a password. You can log in using the usual method or via social networks.

After gaining access to the service, you should click “Subscribe” again. After this, a window will appear in which you must indicate your bank card details or mobile phone number from where money for views will be debited. When all the data has been entered, you can watch Okko sport for free for the specified period.

To reduce the price there is an Okko sport promotional code. It must be entered before paying for the package. This is a unique combination of letters and numbers that entitles you to a discount.

To make it more convenient for the user, there is an auto-renewal service for subscriptions. It lies in the fact that on a certain day money will be debited and clients do not need to pay for the services themselves. If Okko broadcasting is no longer needed, the service can be disabled. To do this, go to the smart TV settings.

What will happen in the end?

Okko had a great chance to make a great start and show viewers that great content costs money. It's unlikely that it worked out. Not a single new bright commentator, not a single shot on YouTube. If you believe the press, there is no breakthrough in paid subscriptions either. In fact, the service simply collected part of the old database and did not attract new users.

Now Okko is aiming for RPL. Currently, the service’s subscription to a football package costs 549 rubles. Surely somewhere in this area they will appreciate a subscription to RPL. We also do not forget that Match TV will not give away its premium packages for free in case of loss of rights, so we are adding a subscription for European cups and European championships and the Premier League. As a result, access to European cups and top league matches will require 1,000 rubles every month. We still don't want to hear from Cherdantsev?

Channel subscriptions

With a subscription, the user will be able to watch matches in good quality. It is carried out on the official website of the service: https://okko.sport/sport. For fans, an Okko sport subscription is available for the entire season, month or day. There are several options for clients:

  1. A subscription, thanks to which you can enjoy football for a month, will cost 549 rubles. If the user agrees to purchase the first month, during the registration process he is offered the next two months for only 399 rubles.
  2. The cost of Okko sport for one day will be no more than 199 rubles.


They plan to sell monthly and daily subscriptions throughout the season. New users can connect a channel to Okko for a ruble and watch their favorite matches almost free for a week.

If you purchase a subscription to Okko Sports live broadcast, you can watch broadcasts, record games, analytical, entertainment and information programs. Several thousand hours of content are available to okko sports online subscribers.

If you subscribe to channels, you will only have to pay 332 rubles for the nuclear submarine. per month. The cost of okko sport for a month will cost 549 rubles. You can watch live broadcasts of matches and recorded videos.

In addition to season broadcasts, users get access to all content of the English Premier League, including programs created by the Premier League and the sports editorial staff of the channel. The section is available through the application. It is available on Google Play, App Store, TVs with Smart TV function, as well as on okko.tv.

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