Best 40-inch TV 2021: top 10 models

TVs with a diameter of 40 inches have long been considered medium in size, which is why they are chosen mainly for bedrooms, children's rooms and other relatively small rooms. Although the range of this equipment still remains large enough that you have to spend a lot of time choosing it. A rating of the 10 most popular models in 2021, compiled based on the opinions and ratings of customers in Russian online stores, will help simplify the task of choosing.

TV rating

Shivaki STV-40LED42S 40″ (2020)

A TV with an operating system based on Android 7.0, which has good-quality and loud speakers and many connectors (3 HDMI and 2 USB) for connecting external devices. Its main task is to provide viewing of high-definition video (HD and UHD) on terrestrial or cable television, as well as to provide access to the Internet using a wired connection or Wi-Fi.

TV Shivaki STV-40LED42S 40″ (2020) in the TV rating

To view content, you can use pre-installed applications or additionally install your own from the Google online store. It is possible to play video files - but the number of supported formats is limited only to MKV.

Main advantages of the model:

• affordable price – one of the best among 40-inch models;
• small thickness and minimal frame sizes around the screen;
• loud 8-watt speakers;
• good response of 6 ms and large viewing angles;
• good set of interfaces.

A few serious disadvantages:

• unnatural color rendering;
• the material of manufacture is not very high-quality in appearance and touch;
• very limited set of supported formats.

Thomson T40FSL5130

Price : RUR 17,399

The functional TV Thomson T40FSL5130 40″ from the Canadian company easily connects to wireless and wired mice and keyboards, and also easily accommodates a 1 TB hard drive and streams all movies downloaded from the Internet.

The ideal image can be obtained in full HD mode. Wi-fi is stable and has a noise reduction function. I'm pleased with the lack of glare, decent sound and large diagonal. The main thing that a viewer, especially a movie buff, wants to get is bright colors and excellent color rendition, with the Thomson T40FSL5130 40″ this is possible! In addition, according to reviews from happy owners, the model borders on a 3D effect due to the clarity of the details.

Sharp 40BL5EA 40″ (2020)

One of the most functional 40-inch TVs costing from 25 thousand rubles. Among its capabilities is video playback not only in the traditional FullHD resolution for such a diagonal, but also in 4K. The Android TV system based on Android 9.0 OS, a relatively powerful processor for an inexpensive TV, and 1.5 GB of RAM provide the model with high performance.

TV Sharp 40BL5EA 40″ (2020) in the TV rating

Due to the SVGA matrix, the image is rich and contrasting, with deep, clear colors. And the Harman Kardon acoustics, 2 speakers of 10 W each, allow you to get excellent sound quality at all frequencies. The model supports the Google Cast protocol, increasing the ability to exchange data with a smartphone, and plays files with a bitrate of up to 150 Mbps.

Reasons to buy a TV:

• excellent image clarity when watching videos in FullHD or 4K formats;
• presence of a microphone in the control panel, providing voice control;
• good sound quality thanks to the Harman Kardon speaker system;
• modern operating system (based on Android 9.0);
• convenient remote control with separate buttons for YouTube, Netflix, Prime Video and Google Play.

Disadvantages of Sharp 40BL5EA:

• not the best brightness in HDR mode;
• average viewing angles, due to which you will have to pay special attention to the placement of the TV;
• limited set of applications available for installation.

Samsung QE43Q60TAU

Price : RUR 36,344

Samsung QE43Q60TAU 43″ TV with elegant thin frames fits perfectly into a modern interior. For maximum detail - resolution 3840x2160. Thanks to quantum dot technology, the lightest and darkest scenes are reproduced in excellent quality.

For realistic color reproduction, the TV supports HDR 4x. All of the above, coupled with the powerful sound of the speakers, will delight even the most demanding user while watching TV! If you prefer satellite TV, you will be pleased with the quality of the broadcast.

For reference: if you plan to hang the TV on the wall, stock up on bolts in advance - 8th thread 45 mm long.

HARPER 40F720TS 40″ (2020)

A TV with a high-quality matrix with high definition and viewing angles of 178 degrees in all directions. This means that colors will remain as natural as possible, even when looking at the screen from the side. High contrast and brightness help further improve the image. Built-in speakers with a power of 8 W each allow you to count on quite loud sound.

TV HARPER 40F720TS 40″ (2020) in the TV rating

And the Coocaa Lite OS operating system and 1 GB of RAM provide the TV with the functionality of, if not a computer, then at least a smartphone or tablet. It is possible to install additional software, record video on USB and play it back from external media.

The main advantages of the TV:

• high level of reliability and stable operation;
• a large number of connectors;
• a fairly fast proprietary Smart TV system based on Linux;
• high image clarity, good viewing angles and low response;
• Supports multiple video formats.

List of disadvantages of HARPER 40F720TS:

• not very ergonomic control panel;
• low quality plastic;
• pauses when changing channels.

The best TV manufacturers

The life of the company is not of great importance, because... many young companies create competitive products, otherwise they simply cannot survive in this world. Therefore, attention should rather be paid to customer focus, responsiveness of service and warranty centers, and the ability to easily obtain components and spare parts. A long warranty period is also a good indicator of the manufacturer’s confidence in the quality of its equipment.

• Samsung is one of the world's most popular brands originating from South Korea. They occupied the niche of inexpensive televisions with decent consumer properties. Distinctive features are our own technologies for the production of premium QLED screens, which are far ahead of traditional LCDs in image quality, but slightly inferior to OLED displays, and a stable operating system for Smart TV Tizen OS.
• LG is a fellow countryman of the previous manufacturer, also endowed with its own WebOS and capturing the expensive segment of OLED screens. In other classes it is also widely represented and loved by fans. Users express special gratitude for the smart universal remote control with voice control - an invaluable device for elderly parents who can get lost in the buttons.
• Sony is a Japanese company with legendary product quality and a relatively affordable price. In their class, such TVs will be among the most expensive, but they are worth paying such a price for - a rare balance of characteristics elevates devices from Sony to the technological Olympus.
• Hyundai is the third of the South Koreans, the youngest of all. The once purely automobile brand, having trained on electronics in its cars, took up the production of televisions, and it does it very well. In addition to positive user properties, the company’s devices have an easily recognizable minimalist design, which immediately makes them stand out on the shelves of tech markets.

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Hyundai H-LED40ET4100 40″

Among the features of the Hyundai H-LED40ET4100 is excellent sound due to two 8-watt speakers and high image clarity of dynamic scenes. It is possible to play audio and video from a USB drive and record TV shows on external media.

Hyundai H-LED40ET4100 40″ TV in the TV rating

And the color rendition turned out to be as natural as possible compared to other TVs in the same price category. True, the TV does not have Smart TV functions, its own operating system or Internet connection. Therefore, it is worth buying for those who are looking for equipment only for watching television broadcasts - or for use as a screen for a game console.

Positive points when using:

• deep colors and natural color rendering;
• large viewing angles;
• no glare even when the screen is exposed to direct sunlight;
• good sound;
• frameless design.

Disadvantages of Hyundai H-LED40ET4100:

• lack of a power button on the TV - you can turn it on and off only from the remote control;
• weak plastic legs included;
• lack of Smart TV.

Models without Smart TV

A 40-inch TV without Smart TV is suitable for watching over-the-air television, playing games on a console, connecting external media such as HDD, flash drive. This is the cheapest option, which is better to buy if you have a limited budget. If in the future the user wants to watch videos on Youtube or broadcasts from streaming services, it will be enough to purchase a smart set-top box.

Fusion FLTV-40A310 – combination of price and quality

An inexpensive panel, compared to options from South Korean brands, offering a basic set of options, which are quite enough for daily viewing of terrestrial television (there is a set of tuners necessary for receiving a digital signal). The size of the TV is 40 inches in cm - 102. The matrix is ​​made using LED technology, supports 1080p resolution, which will allow you to turn a small room into a full-fledged cinema.

Advantages:

• two USB inputs;
• FullHD support;
• matrix with fast response – 6.5 ms;
• price;
• sound with a total power of 18 W;
• The built-in media player supports FHD video files.

Flaws:

• weak digital tuner.

DIGMA DM-LED40MQ11 – worthy of attention

An inexpensive TV with FHD support, which you can choose for your garden as an additional TV for watching terrestrial television. Compact dimensions (width and length – 910×570 mm) will allow it to fit into a small niche.

Among the functions that the user receives are teletext with a program guide, parental controls, and a sleep timer. By pressing the Time Shift button, you can pause the program and continue watching later.

Using 3 HDMI ports, you can connect a game console, media player, and other external devices.

Advantages:

• price;
• brightness 220 cd/m2;
• number of communication ports.

Flaws:

• slightly unnatural color rendering at standard settings;
• sound power;
• lack of control buttons on the body.

SUPRA STV-LC40LT00100F – super reliable

The 40-inch panel supports FullHD resolution and displays up to 16 million colors. High contrast ensures natural color reproduction. A viewing angle of 178 degrees allows you to comfortably watch broadcast TV and videos from anywhere in the room. The presence of a set of digital tuners allows you to connect cable and digital TV without a set-top box.

SUPRA STV-LC40LT00100F has a built-in timer and teletext. The built-in media player allows you to play content from external media, such as HDD, flash drive.

Advantages:

• easy setup;
• rich colors;
• port selection;
• deep black;
• high-quality sound of standard acoustics with a power of 16 W;
• inexpensive.

Flaws:

• The image slows down at high resolution.

HARPER 40F720T – bright, frameless

TV with realistic images and surround sound. A diagonal of 102 centimeters is a compromise that will allow you to get vivid emotions from watching broadcast TV and movies from external media. The device supports all modern television standards: digital, cable, satellite, analog, as well as popular video formats.

When connecting an external hard drive or flash drive, the HARPER 40F720T is capable of recording broadcasts and pausing programs (to do this, select the Time Shift option on the remote control).

Advantages:

• decent sound;
• the ability to adjust the brightness of the backlight;
• convenient remote control;
• built-in media player, digital tuner.

Flaws:

• the quality of the plastic from which the panel body is made;
• unclear instructions.

SUPRA STV-LC40LT0075F 40″ (2020)

One of the most inexpensive models - you can buy it for only 16-17 thousand rubles. Moreover, this TV will provide its owner with both high sound quality and high-quality picture. The screen brightness is enough to compensate for the sun's rays hitting the screen. The viewing angles are not maximum – but large enough for a budget model.

SUPRA STV-LC40LT0075F 40″ in TV ratings

The only serious drawback that modern users can pay attention to is the lack of Smart TV. On the other hand, video and audio are launched from an external drive on which transmissions are also recorded.

TV advantages:

• one of the best combinations of price and features;
• good surround sound and automatic volume adjustment;
• easy installation for wall mounting;
• light weight.

Several disadvantages of the model:

• long search for channels;
• not entirely natural colors - especially green;
• lack of Smart TV.

Samsung UE43TU7090U

Price : RUR 28,989

It is unlikely that you will ever regret purchasing the Samsung UE43TU7090U 43″ . According to people who understand technology, Samsung is the best in making matrices and optimizing the source video, no matter what quality it is: thanks to the “brains” of the processor, this TV extracts the maximum from the source signal.

Customers are delighted with the image and calibration out of the box. The picture in this model is at a high level, which even more expensive analogues can envy, and is clearly visible at large angles. Smart TV works great and doesn't slow down. The only thing that can disappoint is that the TV only has one USB connector, so you won’t be able to connect several devices at the same time.

Hyundai H-LED40FS5001 40″ (2020)

One of the relatively inexpensive 40-inch TVs running on the Yandex.TV platform. For 19 thousand rubles, the user gets loud and high-quality sound, good viewing angles and a clear picture in which pixels are not noticeable. There is the possibility of voice input, which significantly simplifies the search for the necessary information.

Hyundai H-LED40FS5001 40″ TV (2020) on the Yandex.TV platform in the TV rating

And in the search results you can find content from Kinopoisk, Odnoklassniki, and YouTube. True, there is no information about the quality of videos, and advertising is often found in the Yandex interface. Among the advantages are the voice assistant Alice built into the system, the teletext function, a full set of all necessary connectors and DLNA support.

Main reasons to buy

:

• thin frames and viewing angles;
• modern operating system Android TV 9.0 with good software optimization;
• loud noise;
• Yandex TV platform, convenient for Russian users;
• a complete set of all necessary wired and wireless interfaces.

TV cons:

• slightly higher color temperature of the screen;
• small amount of memory for installing additional applications;
• advertising blocks in the Yandex TV interface.

Table of participants in the 40-43 inch TV ratings 2021

KIVI 40F710KB 40″ (2020)

A TV that is worth choosing not only for its affordable price, but also for being equipped with an Android-based operating system, small thickness and natural colors. Its own platform allows you to watch videos from the Internet and install additional applications. The ACE Pro Engine graphics microchip, HDR 10 option and support for Super Contrast Control technology ensure maximum image realism and detail.

TV KIVI 40F710KB 40″ (2020) in the TV rating

There is support for the DLNA function for quick exchange of audio and video with other devices and quite loud and high-quality sound, which becomes surround with the help of the Dolby Digital system.

Pros worth paying attention to:

• modern Smart TV platform and user-friendly interface;
• good picture quality;
• stable connection to the Internet;
• loud noise;
• support for all modern video formats.

A few serious disadvantages:

• not very convenient and functional remote control;
• problems with voice search in applications;
• long reboot.

Philips 43PUS7505

Price : RUR 13,929

The P5 Perfect Picture Processor included in the device will reveal what was previously hidden from view, namely a huge amount of small details and subtle differences in shades. Philips 43PUS7505 43″ TV from the acclaimed company fully complies with all the laudatory reviews on the Internet.

Owners can endlessly list the advantages of this model, but let’s try to bring out the most important ones:

• IPS matrix;
• intuitive Saphi Smart TV OS;
• built-in AirPlay module;
• TimeShift function;
• HDMI and USB connectors on the rear panel, etc.

The diagonal screen supports the 4K standard. The peculiarity of the model lies in the support of HDR technology with its inherent image formats Dolby Vision, HDR10+, HLG, which makes it possible to obtain realistic colors.

AIWA 40FLE9800S 40″ (2020)

A model with a good and bright screen, loud 8-watt speakers and support for playing almost all modern video formats. Owners of such TVs can choose whether to watch content on regular television broadcasts, connect to the Internet, or play videos from external media with a capacity of up to 2 TB.

TV AIWA 40FLE9800 40″ (2020) in the TV rating

Additionally, you can install new applications from the Play Market online store. And the relatively small response and FullHD resolution allow the TV to be used as a monitor for a PC or game console.

Serious advantages:

• good dynamic contrast and clear picture;
• good and loud stereo sound;
• convenient control panel;
• good amount of permanent memory.

Negative points when using:

• not a very high quality remote control;
• long turn on;
• large distance between the stands, reducing the stability of the TV.

Doffler 40EFS67 40″ (2020)

A TV with picture and sound quality that is quite standard for its price category. The picture format is up to FullHD, the power of the built-in speakers is 14 W, the screen refresh rate is 60 Hz. However, with a price of only 20 thousand rubles, the user of this model can count on no freezes, the ability to install additional applications for the Android AOSP platform and good viewing angles.

TV Doffler 40EFS67 40″ (2020) in the TV rating

Most of the necessary programs, including Megogo and YouTube, are already installed, it is possible to launch videos from external media and record videos from the TV on them. And, thanks to its light weight, the model is convenient to move to any desired location.

Advantages of the Doffler 40EFS67 40 model:

• good interface;
• good functionality, including the availability of Netflix and YouTube services;
• convenient complete control panel;
• Supports a maximum number of video formats, including MPEG4, HEVC (H.265), Xvid and MKV.

TV disadvantages:

• periodic occurrence of freezes and problems with the wireless connection;
• relatively large weight and thickness;
• minor problems with automatic software updates.

Hisense 40A5600F 40″ (2020)

A TV costing from 16.5 thousand rubles, among the features of which is the proprietary operating system of the Hisense brand, light weight and thickness, and excellent image contrast. Natural Color Enhancer and DLED technologies are responsible for picture quality.

TV Hisense 40A5600F 40″ (2020) in the TV rating

And the DBX-TV function allows you to automatically adjust the sound volume when showing advertisements and during noisy conversations in a movie or video. A processor with good performance ensures smooth playback of content and no freezes when working with any applications.

Reasons for choosing:

• profitable price;
• fast working proprietary platform VIDAA 2.5;
• light weight, up to 6 kg;
• good selection of applications available for installation.

Disadvantages of the model:

• relatively small real viewing angles;
• Slow working menu.

Comparative table of presented products

To make it convenient, we have collected all the characteristics of the above TVs in one table and invite you to familiarize yourself with it.

Conclusions and recommendations

Based on the results of the review of the best 40-inch TVs, you can get a certain idea about their capabilities and make a decision about the purchase. A good option for those looking for an inexpensive model with 4K resolution and loud speakers is the Sharp 40BL5EA 40″. For use in games, the Shivaki STV-40LED42S 40″ TV, budget for its size, with good response, is suitable. To obtain the most natural color rendition when watching TV programs and videos, you should pay attention to the KIVI 40F710KB 40″ model.